The Importance of Guanxi in Doing Business in China
For foreign companies, entering the Chinese market is a real challenge. Business in Asia has a strong cultural dimension, with traditional values and codes that must be considered. **Guanxi** is one of the key pillars for building relationships and developing a professional network in China. However, while its importance is undeniable, applying it in practice can be a real puzzle for newcomers.
So how can you establish *guanxi* effectively?