Centralizing Multi-Product Branding

Managing Full-Branding Production from A to Z, One Partner, Total Consistency

Centralizing Multi-Product Branding for a Seamless Client Experience

When a European client approached us with the goal of producing a full suite of branded items for internal marketing and laboratory use, their main concern was clear: how to ensure visual harmony, reliable quality, and perfectly timed delivery across multiple product types. They needed a single partner capable of overseeing the entire process,  from development to drop-off,  without losing precision along the way.

The Project Scope

We managed the full development and production of 14 different branded items, ranging from soft merchandise to technical tools. Each product required a tailored approach to materials, printing techniques, and packaging,  but all had to align under one cohesive visual identity.

Key objectives included:

  • Strict respect of graphic guidelines across all products
  • Customized packaging designed to reflect the brand image
  • Coordinated timelines, with 2.5 months for development and 15–30 days for production depending on the item

Our Role and Value Added

Our sourcing team took full ownership of the project:

  • We selected and coordinated multiple specialized factories
  • We served as the single point of contact for the client
  • All supplier payments were handled by us,  the client made just one payment
  • We organized consolidated logistics, delivering all products at the same time to several warehouses across Europe

The Results

  • All deliveries were on time
  • Quality matched the client’s expectations
  • Every item reflected perfect branding consistency
  • The client benefited from a clear, simple process despite the complexity behind the scenes

This project is a strong example of how we help our clients bring their brand to life across multiple products,  with control, precision, and peace of mind.

Mathieu Chardon
Mathieu Chardon
Directeur

Directeur et fondateur de MWT Sourcing, Mathieu est installé en Asie depuis une dizaine d’années, où il a acquis une connaissance approfondie du marché local et des pratiques commerciales. Spécialiste en achat et sourcing, il conseille et assiste nos clients dans leur processus d’approvisionnement international, en leur offrant des solutions personnalisées et optimisées pour répondre aux défis logistiques et de qualité.